About:
Sarah and Mark, an affectionate couple, adopted Max, their beloved Yorkie dog, a year before starting a family. Max is their cherished fur baby, and they are deeply committed to his well-being. They believe that a happy and healthy pet contributes to a happier family. Their loved ones describe them as compassionate, responsible, and detail-oriented.
Daily Routine:
Sarah's daily routine revolves around caring for Max. She starts her day early with a morning walk for Max to ensure that he exercises and gets fresh air. Max enjoys a balanced diet with high-quality dog food, fresh water, and occasional treats for good behavior. Sarah and Mark are attentive to Max's dietary restrictions and allergies to maintain his health.
Pain-points & Frustrations
- Pet Health Concerns: Sarah and Mark, Max's owners, often worry about his nutrition, shedding, and overall well-being, which can lead to stress and concern for their beloved pet.
- Limited Availability: They have difficulty finding pet products and supplements, in their local stores, causing frustration and time-consuming searches
- Transitioning to Parenthood: Expecting a baby, Sarah and Mark are anxious about Max adapting to their changing routine and home. Their top priority is ensuring Max's continued happiness and comfort. They are actively seeking advice and products to help ease Max's transition and minimize stress during this family change.
- Lack of Information: Mark and Sarah both face information gaps and confusionregarding pet supplements and holistic care. The overwhelming number of products and contradictory online information can be frustrating for them.
Goals & Aspirations
- Max's Health and Happiness: Their main goal is to keep Max healthy and happy, seeking supplements and products for his overall well-being.
- Affordability: While committed to providing the best for Max, they seek reasonably priced products that offer good value, considering the growing family's increasing expenses. They wishes to find cost-effective ways to provide for Max's needs.
- Supportive Network: She wants to see supportive comments about the pet healthcare from fellow dog owners to enhance Max's care, as their insights and experiences are highly valued.
- Convenience and Time: With busy schedulesand a baby on the way, they prioritize convenient products that seamlessly fit into their daily routine. They often discover new items through e-commerce sites like Amazon or social media platforms like Instagram and TikTok.